Social Media Gamblers: Learn to Play the Odds

Posted by Danny DoverCreating viral content for social media is always a gamble. Seemingly great pieces can unexpectedly flop while poorly written blog posts and strange images can go viral without any effort from the creator. In most ways, the success of viral marketing is out of the hands of the marketers. Yet, smart marketers, […]

New UK Law Criminalizes Stealth Marketing Techniques

Posted by Sarah Bird, EsquireMay It Please the Mozzers,
It’s not Monday, but I hope it’s worth the wait.
Our European colleagues have been buzzing about a new law prohibiting certain stealth marketing tactics. Distilled, IPA, The BBC, BigMouthMedia, The Times Online and Marketing Week have speculated on the potential fallout of the new regulation. Many […]