Posted by randfishI’m currently working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Links - a Proxy for Popularity and Importance
For search engines that crawl the web, links are the connectors between pages. Using link analysis, the engines can discover how pages are […]
Posted by Mitch TurckA PageRank layman recently asked me how Google decides what site gets what ranking. Rather than bore him with technical tidbits from last decade’s abstract, I thought I could better express the concept through a medium we can all appreciate: celebrities.
The metaphor is a simple one: PageRank is all about the quantity […]
Posted by randfishTonight I’m continuing with our headsmacking tips theme (see #1 from June) with a piece of SEO advice that’s been around the industry for longer than Google but still doesn’t get the traction it deserves.
When it comes to top-level menu navigation, most of us are thinking about which broad subject areas best encompass […]
Posted by randfishOver the last couple weeks, I’ve seen some very cool new (and older, but "new to me") tools in the search marketing field that I think are worthy of testing to see if they make a good fit for your organization. I know I don’t cover 3rd party tools as much as I […]