Exposing Gray/Black Hat Information - What Should SEOmoz Do?

Posted by randfishFor a long time, I’ve held the personal belief that being the best search marketer you can be requires knowledge of a vast information set. This includes black hat tactics - the unethical, the illegal, and those that merely violate a website’s TOS or search engine’s guidelines (or walk that fine line). Naturally, […]

Information Architecture - A Site Review is Nothing Without It

Posted by Duncan MorrisWill and I have a recurring argument about what should and shouldn’t be in a site review. My argument has been (and remains) that before you can do a proper site review, you need to do keyword research in order to validate that the site architecture is correct. Whereas Will says his […]

Why You Should Give Yourself the “Opportunity To Cure” In Your SEO Consulting Contracts

Posted by Sarah Bird, EsquireMay It Please the Mozzers,
Last week, many of you requested more posts on common contract clauses. Your wish is my command:
Today, I’m very briefly going to review "opportunity to cure" provisions. This provision is valuable for any one providing a SEO/M consulting services.
Why do I need to include an "opportunity […]