Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO

Posted by randfishThis may seem like old hat to many SEOs, but it’s a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optimization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an […]

The Vast, Pacific Horizon

Posted by randfishSunday night. Rays of sunshine are pouring in heat through the skies above Los Angeles, penetrating the plane’s interior despite the drawn window shades. Mystery Guest is next to me, reading a book we picked up on the Santa Monica pier today, and a Macromedia Flash document is calling to me from the […]

Seven Things That Reality Could Borrow From The Internet

Posted by Jane CoplandThe Internet, as fragile, infuriating and enigmatic as its features can be, certainly does some things that I’d really like to see implemented, at least for beta testing, in real life. I am not a programmer, so this is piecemealed together from things I do know… but in my ideal world, I’d […]