Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO

Posted by randfishThis may seem like old hat to many SEOs, but it’s a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optimization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an […]

Beware Pay-Per-Performance Agreements: SEM Sues Pop Phenomena ‘The Secret’ for Unpaid Share of Web Revenue

Posted by Sarah Bird, EsquireMay It Please the Mozzers,
In November 2007 I blogged about a wacky lawsuit involving the movie/book/TV phenomena called "The Secret" and an SEO, Dan Hollings. Several months have gone by and both parties have been busy.
Background Summary
The Secret (and all the international conglomerations and people that have a finger […]

Using Your Whole Business to Build Links

Posted by willcritchlowIn my opinion anyone working in marketing should be reading Seth Godin’s blog. Seth is a new marketing expert and his brainstorms and thoughts regularly give me new ideas. I am in the middle of reading one of his books - Meatball Sundae - its contents won’t surprise anyone who reads Seth’s blog; […]

Keeping People Away From Your Website: A Beginner’s Guide

Posted by Jane CoplandMany of you have probably set your SEOmoz account settings such that when you comment on a blog post, we email you whenever someone adds a new comment. One thing we don’t do is include the contents of the new comment in the notification email. Why not? Because then you would have […]

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