Holy Sh*t, I Joined Twitter

Posted by rebeccaSigh. After much badgering, cajoling, nudging, and subtle threatening from my coworkers, colleagues, friends, and Jane (yes, Jane gets her own category–she badgered me a lot), I finally joined the Twitter. Much like Jane did when she begrudgingly joined, I’ll take you through the terrifying process of nervously dipping a toe into the murky, frigid depths of the Twittersphere.

This morning, Jane shared with me some amusing Twitter messages some folks were sending to each other. I had thought about joining Twitter in the past but never really cared much for the service. To me, there’s not much appeal to typing "@soandso lol listening to Marky Mark and the Funky Bunch and thought of you." It all seems kind of pointless, right? I mean, I certainly don’t care what my friends ate for breakfast, when they clipped their toenails, why the line at the bank is taking so long, and so on. Nor do I expect anyone to care about my trivial musings. Thus, I stubbornly backed into a corner and remained a staunch anti-Twitterer (Twit? I have no idea) while all of my coworkers and colleagues hopped on the bandwagon. (Except you, Jeff. Stay strong.)

As part of a not-so-subtle "eff you" to Twitter, I recently joined Plurk and started playing around on it. Plurk, I’m told, is "like Twitter," only it’s on a timeline. I like Plurk–you earn "karma points" for being active on the site and for referring friends, and the more karma points you get, the more stuff you can unlock (like profile templates, Plurk mascots, and various emoticons). I fancy myself the Jane Copland of Plurk–currently I have almost 60 karma points and I’ve enjoyed getting to know some folks on the site.

The more I used Plurk, the more I (sort of) understood why people use Twitter. Sure, I’m still a casual Plurk user–I barely use it on nights and weekends–but nonetheless, I enjoy sharing links, using the site for social media marketing, and just typing random sentences and thoughts. Likewise, I enjoy the sort of information my Plurk buddies share with me. And thus, my Twitter hatred softened a bit. I started to see the non-attention whore benefits of being on Twitter, like sharing links and getting traffic to your site or to your blog posts, sharing viral marketing and social media marketing efforts, polling your colleagues or using Twitter to do research for a report or article, learning SEO tricks and tips, and hell, even using the site to write your presentations or articles for you. Okay, I’ll admit that from a marketing perspective, it makes sense to join Twitter. So I did.

I tried to register @squishee and discovered that someone had already nabbed it. Damn. Next I tried @rkelley, to no avail. I started to panic. Was I so late to the Twitter party that I wouldn’t be able to register a damn user name? Oddly enough, however, the least original and what I thought would be the most common option, @rebeccakelley, was available, so I claimed it. To my surprise, I was already following a couple people (Dave Naylor and Michael McDonald), and one person (Mike McDonald) was following me. I couldn’t figure out how that could have happened until I realized that these folks probably sent me a Twitter invite many moons ago, so when I finally relented and joined they were automatically added as my friends.

The vast, unexplored horizon

With my bare bones profile officially live, I published a Plurk message stating that I had finally joined Twitter, then I went to lunch. When we came back Jane Twittered to her 596 followers that I had finally gotten off my ass and joined. And wouldn’t you know it, just like that I received over 30 freakin’ emails notifying me that "so and so" is now following you on Twitter!" Geez, that was fast. I’m a little scared.

Dear God, I’ve opened Pandora’s Box

So, I’m on Twitter. Though I know what to use it for, I don’t know how to use it. My phone is a Razor knockoff that’s partially broken, so I don’t see myself using it to send out Twitter messages any time soon. I’m told that Twitter is all ghetto slow and has been breaking a lot lately, so I don’t even know what features I can use and which I shouldn’t touch with a ten foot pole out of fear of incurring the wrath of the mighty fail whale. I’m like your grandpa who takes your advice and gets an email address so you can more easily correspond with him…and then you realize that he registered "bobbyspappy@aol.com." And now he only sends you chain letters, animated greeting cards, and <no subject> 20-size font emails that are inconsistently capitalized and talk about his latest mole checkup at the doctor.

Still, I’m optimistic. Jane’s only been using Twitter since March of this year, and by now she seems like a seasoned vet. Hopefully my learning curve will be just as sharp. I don’t think I’ll become Twitter obsessed (unlike a lot of SEOs, I enjoy time away from the Internet and often spend at least one day every weekend offline), but hopefully I’ll learn to like it and appreciate its benefits. I think my inaugural Twitter message (Tweet? Twoot? Twit? Argh…) will be to link to this post…let’s see what happens, shall we?Do you like this post? Yes No

New Guide Release: The Professional’s Guide to PageRank Optimization

Posted by Jane CoplandAs promised last week and earlier today via our Twitter account, we have a new PRO guide to release today. Written by Darren Slatten, The Professional’s Guide to PageRank Optimization is a fantastic resource on both the theory and mathematics behind PageRank, and on how SEOs can efficiently practice PageRank sculpting.

I was impressed with this guide and think it’s an important document. Answering a lot of Q&A, I often read gross misconceptions about how PageRank works. This guide puts many of those misunderstandings to rest. It is also probably our most diagram-heavy guide; the graphics really add to the quality of the article and help explain some of its complexities. Even if you know / understand very little about how real PageRank works (not the green bar in your toolbar which lies, cheats and laughs at you), the guide is both easy to read and to comprehend.

After reading this, there is really no excuse for not having a good understanding of PageRank and how to sculpt it for your advantage.

PRO members have access to the guide already, but if you’d like to purchase it separately, it’s available in the articles section of our SEOmoz store. The individual article’s page is here.

Happy reading: the 10-question quiz will be administered in a week from today :)Do you like this post? Yes No

Why Palin should be taken seriously

Three pieces that caution Democrats to not quickly dismiss the candidacy of Sarah Palin.
1. New Republic. “Sarah Palin is a living reminder that the ultimate source of political power in this country is not the Kennedy School or the Davos Summit or an Ariana Huffington salon; even now, power emanates from the electorate itself. More precisely, power in 2008 emanates from the working class electorates of Pennsylvania and Ohio.”
2. George Lakoff. “Palin is the mom in the strict father family, upholding conservative values. Palin is tough: she shoots, skins, and eats caribou. She is disciplined: raising five kids with a major career. She lives her values: she has a Downs-syndrome baby that she refused to abort. She has the image of the ideal conservative mom: pretty, perky, feminine, Bible-toting, and fitting into the ideal conservative family. And she fits the stereotype of America as small-town America. It is Reagan’s morning-in-America image. Where Obama thought of capturing the West, she is running for Sweetheart of the West.”
3. Joe Trippi. “The McCain campaign plans on making an assault on Barack Obama’s strength as a change agent. And challenge, what the McCain campaign will describe as, Obama’s weak or non-existent attacks on corruption within the Democratic Party and other institutions throughout his career. Like the Swift boat attacks of 2004 on Senator John Kerry, a decorated Viet Nam Veteran — this assault will be on what is now a strength of Barack Obama’s — his focus on changing a broken system in Washington.”

Download the major DNC speeches

As promised, here’s a BitTorrent with all the big speeches from last week’s Democratic National Convention including Bill and Hillary Clinton, John Kerry, Ted Kennedy, Nancy Pelosi, Dennis Kucinich, Joe Biden, Al Gore, Bill Richardson, and of course Barack Obama’s fantastic acceptance speech. BTW, I’m still pretty much a newbie at serving BitTorrents, so if you can help by seeding this archive, that would be much appreciated.

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